Consider a business tool like PracticePal to quickly assess your patient’s vision care plan. From a time and efficiency perspective, it will always be more favorable to encourage a patient to use their benefits on Contact Lenses. More rebates and less chargebacks makes everyone in this scenario happier!
And let’s face it, Time is Money. Make the recommendation that their plan be used for Contact Lenses WITH paying a nominal amount for a cash payment on an affordable pair of eyewear. Rethink of this approach from upselling to ‘enhancing care’ and everyone involved in the transaction is happier.
A customer walks out with a great pair of glasses and contact lenses for a similar price to what they would have paid on just a pair of brand-centric glasses.