ABOUT OPTICAL-X.
“Are you willing and ready to innovate and try a few small changes in your business with little to no investment?”
For starters: Reshape and Rethink what is the winning profit formula with a 3-prong combination of:
1
Vision Care benefits
2
Contact Lenses
3
Glasses
Vision Care plans can be extremely confusing for both patients and for practice owners and their staff. There are many challenges to know what the profit amount is per pair of glasses when charge-backs and reimbursements are part of the equation. So instead of encouraging patients to use their vision care plans on glasses, consider electing the path of more transparency with this formula:
Vision Care benefits applied to Contact Lenses + Cash-paying Pair of Affordable Glasses
Consider a business tool like PracticePal to quickly assess your patient’s vision care plan. From a time and efficiency perspective, it will always be more favorable to encourage a patient to use their benefits on Contact Lenses. More rebates and less chargebacks makes everyone in this scenario happier!
And let’s face it, Time is Money. Make the recommendation that their plan be used for Contact Lenses WITH paying a nominal amount for a cash payment on an affordable pair of eyewear. Rethink of this approach from upselling to ‘enhancing care’ and everyone involved in the transaction is happier.
A customer walks out with a great pair of glasses and contact lenses for a similar price to what they would have paid on just a pair of brand-centric glasses.
