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OPTICAL-X

Helping Independent Optometrists Compete In Today’s Growing Big-Box & Online Market

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OPTICAL-X

Offering Twelve84 -- the most comprehensive
all-in-one frame and lenses package in the industry today

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All In One Membership

Your destination for tools that keeps you current and competitive in today’s ever-changing market.

Featured Product: Twelve84

Optical-X presents independent eye care professionals with Twelve84, the most comprehensive all-in-one frame and lenses package brand of glasses in the industry today.

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There are tens of thousands of independent optometry practices challenged every day to stay relevant and remain competitive with the growing presence of big box retailers, consolidators and online sellers.

Patients yearn to purchase glasses in-house and support local as a natural extension to a valued relationship with their eye care provider. However, the allure to price-shop and buy affordable glasses online or from big box retailers has become an increasing reality. 

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Featured Product.

OPTICAL-X presents independent eye care professionals with TWELVE84,
the most comprehensive all-in-one frame and lenses package brand of glasses in the industry today.

ECPs around the country believe TWELVE84 is a must-have eyewear in your practice.

We are fortunate to have a world class product in twelve84 that offers a wide variety with transparent pricing. Our office has consistently made 5-figure profits annually and prevented walk-outs over the past few years. The quality and turn-around time are exceptional! We would highly recommend twelve84 without any hesitation to every OD office!

Working with Natasha and Katie is always a pleasure and they do their very best to do what is the best for our office.  Warranties are quick and simple without issue each and every time!  We are looking forward to their growth as Optical X as we know it will certainly be good for our business as well.

If you are looking for affordable, durable glasses with the most amazing customer service Twelve84 is the way to go! Our office has been selling these for little under 2 years now. Katie & Natasha have always gone above and beyond even when they did not have to. I am a huge advocate for these glasses for all the reasons above! I LOVE the ones I have and will continue to sell them with a high recommendation.

While optical material sales account for nearly 60% of a typical practice’s revenue, the service opportunities that exist in the industry are plentiful, however it’s difficult to pinpoint what optical services are most efficient for staff to implement and benefit from immediate improvements in ROI.

As a result, practices settle for the status quo and hesitate to try something new when in actuality, it could make a big difference in the bottom line.

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PHONE: 855-828-0122
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