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OPTICAL-X

Helping Independent Optometrists Compete In Today’s Growing Big-Box & Online Market

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OPTICAL-X

Offering Twelve84 -- the most comprehensive
all-in-one frame and lenses package in the industry today

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Streamlined order process for easy entry.

All In One Membership

Your destination for tools that keeps you current and competitive in today’s ever-changing market.

Featured Product: Twelve84

Optical-X presents independent eye care professionals with Twelve84, the most comprehensive all-in-one frame and lenses package brand of glasses in the industry today.

Optical-X.

all in one membership

There are tens of thousands of independent optometry practices challenged every day to stay relevant and remain competitive with the growing presence of big box retailers, consolidators and online sellers.

Patients yearn to purchase glasses in-house and support local as a natural extension to a valued relationship with their eye care provider. However, the allure to price-shop and buy affordable glasses online or from big box retailers has become an increasing reality. 

While optical material sales account for nearly 60% of a typical practice’s revenue, the service opportunities that exist in the industry are plentiful, however it’s difficult to pinpoint what optical services are most efficient for staff to implement and benefit from immediate improvements in ROI.

As a result, practices settle for the status quo and hesitate to try something new when in actuality, it could make a big difference in the bottom line.

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