NO INVENTORY CARRYING COSTS.

FRAME STOCK STAYS ON BOARDS.

INDEPEDENT TWELVE84 LAB KEEPS ALL FRAME STOCK.

FULL RX JOBS DELIVERED IN 7 DAYS.

65% AVERAGE MARGIN ON ALL JOBS.

RETURN ON INVESTMENT WITHIN 30-60 DAYS.

Twelve84 has been thoughtfully designed to help independent eye doctors compete in a rapidly changing marketplace saturated with big box retailers and online eye wear that promise YOUR patients affordability with easy package pricing.

Twelve84 gives your practice an opportunity to stop this dynamic and keep those patients within your local eye care practice by offering transparent and affordable package prices with quality and stylish eyewear. The ECP enjoys easy ordering, great profitability and high staff satisfaction.

How It Works.

“Super easy, great process! Thank you for making it so easy on us!”

Pricing.

With a simple pricing model between two packages, Discover and Inspire, patients pick any frame from the collection with the choice between a good or an excellent lens material and AR coating is what differentiates the package selection.  

Once the frame and lenses package type is made, a simple ordering process transmits the order in real-time to the TWELVE84 lab while the frame remains on display. Within 5-10 days the full job is received and completed.

TWELVE84 MEMBERSHIP

$179

per month

  • A display kit of 80 frames
  • No inventory carrying costs
  • 2-year warranty on frame and lenses
  • Unlimited remakes at no charge
  • Free shipping direct to office or patient
  • No extra fees for prism, polish or edging
  • Above average profit margins

DISCOVER PACKAGE

$149 | $249

retail for each frame & lenses package

Single Vision = $149

FT-28 = $149

PAL = $249

Includes Choice of any frame & Polycarbonate or C39 lenses with standard AR Coating

INSPIRE PACKAGE

$249 | $349

retail for each frame & lenses package

Single Vision = $249

PAL = $349

Includes Choice of any frame +1.60, 1.67 or Trivex lenses + Premium Clear or Blue Light AR

See the Full Profit Sheet & Other exclusive members material – Free!

What Twelve84 offers vs what traditional VCP sales offer


  • Simple, upfront pricing
  • Ease of ordering
  • Lab Supplied frames (no empty board space)
  • Price transparency
  • Quarterly sales/profit report
  • 2 year warranty on EVERY pair
  • Twelve84
  • X
  • X
  • X
  • X
  • X
  • X
  • VCP Eyewear


  • Small selection of lab supplied frames



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